Press Releases


Jan 5, 2005

Personal HealthKey Will Supply Critical Medical Information To Physicians During Emergencies

Las Vegas, NV, Jan. 5, 2005 - SanDisk® Corporation (NASDAQ:SNDK) today announced that the MedicAlert® Personal HealthKey™ will use USB flash drives from SanDisk. Powered by CapMed, the MedicAlert Personal HealthKey is a consumer health care application for the secure storage, maintenance and communication of personal health information. The announcement was made at the annual Consumer Electronics Show where SanDisk is demonstrating products in the Las Vegas Convention Center, South Hall, Booth #31438.

The MedicAlert Personal HealthKey will enable secure storage and immediate access to emergency and personal health information. Updates to the personal health record can by provided by both the patient and those authorized by the patient such as a physician, specialist or pharmacist. First responders can easily access the critical emergency information by simply inserting the SanDisk USB drive into any computer equipped with a USB port. In the event that a patient is unconscious, this MedicAlert Personal HealthKey is designed to display select critical medical information as previously authorized by the patient. The MedicAlert Personal HealthKey will leverage the best-of-breed capabilities offered by three different entities:

  • MedicAlert Foundation, one of the world's largest non-profit organizations devoted to protecting and saving lives,
  • CapMed, a division of Bio-Imaging Technologies, a company dedicated to creating best-in-class personal health management solutions,
  • SanDisk Corporation, the world's largest supplier of flash memory cards.

"We are very excited to partner with MedicAlert to provide solutions for the health care market," said Ed Cuellar, director of marketing in SanDisk's emerging markets business unit. "The MedicAlert Personal HealthKey is a wonderful example of how USB flash drives can be used in many different applications beyond storage of office data. We are thrilled that MedicAlert has chosen SanDisk as their supplier for a product that will benefit consumers by improving quality of care."

The Personal HealthKey will be available for consumers to purchase directly through retail outlets in the United States in the first half of 2005, and available for direct purchase from both CapMed and MedicAlert in the first quarter of 2005. The manufacturer's suggested retail price will range from $50 to $75 based on the Personal HealthKey application, the storage capacity of the USB flash drive and membership with MedicAlert. Membership will provide online backup of information on the secure MedicAlert database with 24/7 support from the MedicAlert Emergency Response Center.

About MedicAlert
Founded in 1956, MedicAlert ( is one of the worlds largest nonprofit membership organizations with a mission to protect and save lives. The MedicAlert Electronic Personal Health Record provides a secure and seamless transfer of identification and medical information to health and safety professionals 24 hours a day anywhere in the world, thereby ensuring patient safety and improving the quality of their care. Headquartered in the United States, MedicAlert has affiliates in nine countries including Canada, the United Kingdom, Australia, and New Zealand that help serve more than 4 million members around the globe.

About SanDisk
SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

About CapMed
CapMed, a division of Bio-Imaging Technologies, Inc., (NASDAQ/NMS: BITI) is based in Newtown, PA. The CapMed Personal Health Record (PHR) and Personal HealthKey provide hospitals and health systems, employers and pharmaceutical organizations with custom personal health management solutions and marketing tools to increase market share, reduce costs of care, improve patient-provider communications, and empower patients to be more active in personal health management. This is accomplished through a combination of personal health management tools, personalized education, and links to relevant community resources.


SanDisk's product images can be downloaded from
SanDisk's web site/home page address:
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. MedicAlert is a registered trademark of MedicAlert. Personal HealthKey is a trademark of Bio-Imaging Technologies, Inc. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

Press Contact:
Bob Goligoski
+1 408-542-0463


SanDisk Press Contact